Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and complex. The better way is to go deeper with simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
– Jonathan Ive
Transferred to a new design to adopt a more minimalistic and content-focused website.
It is not about adding more stuff. It is all about removing stuff that is useless. And it takes work and experience to know what stuff is useful or useless.
Likewise for TSW. When we remove and stop doing things that are not helpful or useless, we will realise that the process of improving our skin is very simple.
Stop over-complicating things.